>> go to IZI-Homepage
Search IZI-database.org
Search for:
all words
Keywords:
Author / Editor:
Institution:
Title:
Journal:
Publisher Statement:
ISBN / ISSN:
Publication Year:
from:
to:
only full text
Results:
1 to 1
from 1
pages:
1
Display:
20
50
100
200
Sort by:
Relevance
Year
▼
▲
Moorman, Marjolein: Willemsen, Lotte M.: Neijens, Peter C.: Smit, Edith G.:
Program-involvement effects on commercial attention and recall of successive and embedded advertising.
[2012]
Author
Moorman, Marjolein (1)
Neijens, Peter C. (1)
Smit, Edith G. (1)
Willemsen, Lotte M. (1)
Descriptors
adult
(1)
advertising
(1)
advertising effect
(1)
attention
(1)
involvement
(1)
media content
(1)
memory
(1)
online survey
(1)
reception situation
(1)
recipient
(1)
selective perception
(1)
sport
(1)
Publication Type
research report
(1)
periodical article
(1)
Publication Year
2012
(1)
Language
english
(1)
Journal
Journal of advertising
(1)
Select all
Display:
20
50
100
200
Sort by:
Relevance
Year
▼
▲
1 to 1
from 1
pages:
1
Select results first, then mark field
(use
Control key
for multiple selections)
Author
Editor / Collaborator
Corporate Author
Issuing Body
Title
Full Text
Journal
Publisher Statement
Collection
Series Title
Vol.
ISBN / ISSN
Language
Publication Year
details.label.typ_de
details.label.keywords_alle_de
Please select document and field
